The Japanese word genki (元気: spirited, cheerful, and energetic) is often associated with liveliness.
However, the characters gen (元: original) and ki (気: life energy), actually refer to humans reverting to the primordial, or 0%, state.
Becoming 0% allows us as individuals to harness our full potential.
Through our products and services, our goal is to help you return to your zero state.
In turn, we hope to create a world brimming with creativity and energy.